Promotion Provides Concentrated Focus for Artists and Increased Occasions of Listening for Stations

RadioWebStuff's "Song of the Day" Promotion Puts A New Twist on a Tried and True Radio Idea

Los Angeles, May 24, 2002: RadioWebStuff, a new company offering customized eMarketing solutions to labels, studios, management firms and radio stations recently unveiled a brand new promotion designed and optimized for labels and radio stations. Working with Jameson Broadcast in Washington DC, RadioWebStuff has created a multi-tiered ePromotion that delivers a great turn-key package to radio and provides labels with a unique opportunity to highlight artists on-air and online.

The mechanics of the promotion are simple. The station drives listeners to their website to register. Once registered, each listener receives a daily email, branded for the station and the artist, that recycles listeners back to the station. The email tells them what tomorrow's "Song of the Day" will be, and when to listen for it. Once a listener hears the song, they simply reply to the email, enter the time they heard the song, and send.

For radio, the ePromotion completes the cycle of driving listener traffic to the station website, then recycling them BACK to the station. Since this is ultimately how radio is judged, RadioWebStuff felt it was a critical component of any successful online/offline design. In addition, "Song of the Day" will help stations build their database. The radio station is provided with a simple administrative panel that handles all aspects of implementing the contest, allowing them to schedule songs, compose email messages, and select winners. All they have to do is promote the contest on the air.

For record labels, the "Song of the Day" ePromotion provides visibility on-air, on station websites, and through daily email to thousands of station listeners (and music consumers) nationwide. The artist's music is embedded in each email message, so contest participants will be exposed to the song every day during the run of the ePromotion. Labels can also build their database of music fans by utilizing a confirmed opt-in opportunity tied to the ePromotion.

About RadioWebStuff

RadioWebStuff offers eMarketing, ePromotion, eContent and other eSolutions for saavy businesses nationwide. Formed by veterans in the radio and interactive industries, RadioWebStuff offers highly targeted business-to-business and business-to-consumer digital marketing programs to maximize a company's marketing mix and create new revenue opportunities. Past RadioWebStuff projects include eCampaigns for Will Smith, Big Head Todd and the Monsters, Quarashi, Nas, Darren Hayes and others. For further information, contact John Duncan in Los Angeles at 661-253-9750 or johnd@radiowebstuff.com.

For more information on the "Song of the Day" ePromotion, visit our demo site.

#####

Home | Contact | Demos | Subscribe | News & Press